From Strategy Fog
to Sales Traction
Growth Directive OS helps you define the right segments, evaluate direct vs. indirect sales potential, and set your GTM priorities with confidence.
Growth is stuck because direction is missing.
Trusted by
Industry Leaders
Problems
Common Problems We Solve
Growth Directive™ gives you
Problems
- We have 5 segments, no clarity.
- We’re entering new regions blindly.
- We tried a distributor. Nothing moved.
- Sales blames strategy. Strategy blames sales.
Growth Directive™ gives you
- Prioritize product–market pairs based on urgency, readiness & reach
- Decide if direct or indirect sales are the right path
- Align GTM teams on the same strategic targets
Plans
Which Plan Is Right for You?
From insight to action — each plan supports a specific
need to drive smarter GTM moves.
Precision / Component Manufacturing
CEO, Sales Manager, Export Lead
Best fit if you want to replace inactive distributors, expand into new regions, or target high-fit OEMs with limited internal bandwidth.
MedTech & Life Science Equipment
Product Management, Market Access, Commercial Operations
Best fit if you need to validate market fit, define buyer groups, and determine the best go-to-market path in regulated segments.
CDMOs & Advanced Material
Innovation, Commercial Directors
Best fit if you’re exploring new verticals, testing market potential, or preparing for partner-driven growth initiatives.
Industrial Automation & Robotics
Business Development, App Engineering, Strategy Lead
Best fit if you need to clarify use case-to-segment logic and define how to scale via direct or indirect routes.
Industrial SaaS & Tech-Enabled OEMs
Founders, Strategic Marketing, RevOps
Best fit if you’re building the groundwork for scalable GTM execution and need directional clarity for outreach and positioning.
OS Plan
Select Your Research OS Plan
Structure your go-to-market with clarity — whether you scale through end customers or partner networks.
Step
Module
Direct Sales Focus (End Customers)
Indirect Sales Focus (Partner / Distributor)
1
Growth Maturity Model
Assess readiness to scale with direct channels
Assess channel reliance, gaps, and partner maturity
2
Product-to-Market Fit Scorecard
Evaluate segment fit, urgency, need & value potential
Evaluate partner leverage, segment readiness, and alignment
3
CXECO TAM/SAM Estimator
Size the reachable customer base and ideal accounts
Map qualified partners, distributors & resellers per vertical & region
4
Competitive Model Map
Understand how others sell (direct model benchmarking)
Benchmark indirect structures in similar GTM environments
5
CXECO Growth Case Builder
Model campaigns, buyer volume & pipeline for direct outreach
Model partner ROI, enablement potential, and coverage impact
6
GTM Hoshin Strategy Board
Finalize 2-year objectives & 90-day growth focus
Define channel strategies & hybrid model priorities
Paths
Choose Your Path
Whether you want it done for you or prefer to build internally, Growth Directive™ gives
you the tools and structure to scale.
Enablement
Enablement - we guide you
We give you everything you need
You will lead the process internally — with expert guidance and structured support.
Includes:
- Video Course: 6 GTM Modules
- Templates: ICP, TAM, Fit, Hoshin, Pipeline
- Weekly 1:1 Strategy Sessions (6 total)
- Homework & Feedback Loop
- Access for up to 10 Team Members
- Private Workspace on the CXECO Growth Portal™
Full Growth Directive™
We do it with you – end to end.
Our experts lead the process, deliver insights, and build your custom Growth strategy in 4 weeks.
Includes:
- Full GTM Audit & Growth Maturity Diagnosis
- Segment Prioritization + TAM & ICP
- GTM Path + KPI Mapping (via Hoshin Board)
- Pipeline Simulation + ROI Forecast
- Strategic Docs + Executive Summary
- 1:1 Expert Sessions Throughout
In Full Directive: Done for you In Enablement: Taught to you + applied with us
CXECO GTM Directive Framework™
A proven 4-phase model to go from chaos to clarity—used by B2B leaders across sectors.
01
Diagnose
Tool:
Growth Maturity Model™ + Audit
02
Segment Fit
Tool:
Product Fit Scorecard™ + TAM Estimator™
03
Strategy
Tool:
GTM Model Map™ + Hoshin Board™
04
Activation
Tool:
Growth Case Builder™
GTM Clarity
From Guesswork to GTM Clarity
What changes when strategy, sales, and execution finally align.
Before
Teams guessing direction
Distributors stalling
No ROI logic
Sales &strategy misaligned
After
ICP + TAM clarity
GTM structure with triggers
Pipeline simulation & campaign fit
Shared Hoshin full alignment
Testimonial
What experts are saying
Entering a highly regulated and fragmented market like defense required more than assumptions. CXECO delivered a structured, data-driven approach — from segmentation to decision-maker mapping — that allowed us to define our addressable opportunity and shape an entry model grounded in market logic and internal feasibility.
CEO, Nosta Group
With CXECO’s 1:1 sessions, we applied the tools weekly—built our TAM, ICP, and GTM by week 4. The portal gave us structure. The weekly calls gave us accountability. We now run the same process for new product lines—internally.
Your Growth Direction Starts Here
This isn’t a survey. It’s your entry into a real Growth Operating System — designed to define where to play, how to reach buyers, and what sales path fits (direct, hybrid, or distributor-led).
• A product worth scaling
• A strategic lead to co-steer with us
• A GTM gap to close
If there’s a fit, you’ll get:
• Top 2 segment matches
• TAM preview + Fit Logic
• GTM Maturity Score
• Outline to act — or walk away clear
Let’s qualify your Growth Directive Snapshot:
Answer 6 short questions to unlock your GTM Simulation
