Life Sciences manufacturing is going through a transformational shift, shaped by several mega trends. Digitalization is a key focus, utalizing advanced technologies such as data analytics, artificial intelligence, and the Internet of Things (IoT) to improve efficiency and productivity. Sustainability is also a key priority, with Life Sciences manufacturers implementing efforts to reduce energy consumption, waste, and utilize more sustainable materials. Single-use technology is becoming more common, reducing contamination risks and improving efficiency. Personalized medicine is driving the development of new manufacturing technologies and processes, while regulatory compliance and quality control remain crucial.
The Life Sciences industry has experienced a surge in demand during the pandemic, sustaining this level of growth may prove challenging in the mid-term. As a result, life science manufacturers must focus on becoming more agile and efficient in their resource utilization to sustain or even further grow their business. customers now demand exceptional experiences, technology alone will not cut it anymore. With customer experience (CX) playing a critical role in their decision-making.
More than 50% of key decision-makers prioritize CX when making purchasing decisions, placing additional pressure on manufacturers to deliver. 70% of MVPs and SVPs are stating that customer data accuracy is having a significant impact on Marketing and Sales Efficiency and is harming there Go-to-Market success.