At CXECO, we offer a dedicated event marketing solution specifically designed for the life sciences industry. Our solution includes the identification of critical decision-makers, targeted marketing outreach, a digital lead generation tool, and a personalized CRM funnel system for rapid engagement with trade show leads, combining digital and personal engagement pre-, during, and after the event. We boost # of appointments and lead conversations to set you apart from your competition. Improve your event marketing with CXECO Event Marketing As-A-Service.
What’s the problem?
Marketing events in the life sciences industry can be a complex and challenging task, with several unique considerations that must be taken into account. These considerations include reaching the right audience by identifying key influencers and decision-makers in the industry, ensuring scientific accuracy, managing regulatory compliance, and dealing with logistics and tighter marketing budgets.
The high average investment per booth at trade shows in the United States - $261,973 according to a survey by the Trade Show Executive - only adds to the pressure to succeed. CMOs in the life sciences industry are constantly challenged with creating an interactive and educational trade-show presence that stands out among the hundreds of other suppliers at events like SLAS, AACC, and Analytica. But even with the best marketing efforts, providing seamless engagement before, during, and after the show can take time and effort. Well, and then there is the follow-up - Our industry study shows that it takes an average of 5.6 days for leads to be followed up by the sales team after a trade show. This delay can significantly impact the success of a marketing campaign and the ability to convert leads into sales. The power of promptness must be considered, as timely follow-up with event leads can provide a competitive advantage in the crowded and competitive life sciences industry.
What we offer
Supercharge your Event Engagement
Stack-up your Game
1) Free your Marketing Team from time-consuming operational tasks
2) Experience the guidance of Industry Experts through our winning Event Growth Plans, tailored to Life Sciences and other industry sectors (Blueprint).
3) Access a dedicated team of Subject Matter Experts working directly from within our CXECOsystem.
Solutions we offer
Voice + & Event ROI, with Voice +
Unlocking customer insights is essential to establishing a successful event management strategy. This is where Voice + excels. Our Customer Research delves profoundly into the pre-, during, and post-event experiences.
We provide you with our unique Touchpoint GAP and competitive comparisons for helping you to understand the entire spectrum of needs of your target audience. With Voice + we stop the guesswork and start building an event experience fully tailored to the needs of your clients.
Reaching out to Ready-to-Act Customers
Eliminate guesswork and build your outreach plan around a target audience that is ready to take action. Our profile-based research is focused on life science customer groups and research profiles. Combined with public domain of Event Organizer, Retrospective Event Participation, sales and marketing data such as existing lead and opportunity funnels we help you connect with your event audience at the right time, when it matters most. Let our Market Research team take care of it all for you.
Make Event Outreach a Breeze
Automation and data analytics are increasingly being used to improve efficiency and productivity in the lab. Why not bring these same benefits to your marketing operations? Our team at CXECO can help you create winning nurturing workflows for your next event campaign, use the right data points to increase engagement, pre- during and after an event.
We drive competitive advantage through a combination of digital and analog engagement. Let us handle the hard work so you can focus on on tactics and strategy.
The key for effortless and efficient Lead Retrieval
Comes equipped with 2 industry-specific templates for Life Sciences and Equipment Manufacturers. Our end-to-end solution offers a lead-retrieval tool that is not just a tool, but a comprehensive solution. With LeadGen, you can easily capture leads both online and offline.
Our capturing mode allows you to scan business cards, read QR codes, and manually enter information. Our team will customize your retrival workflow based on your businesses needs. With back-end portal access you can manage user rights, view reports in real time to ensure full transparency.
Personal Assist - Your hustle free competitive advantage.
Lead Gen will change the way with a Personal Assist option, allowing you to send confirmation eamils inside and outside your organization, review customer information, enrich addtioanl information before seamlessly transfers your leads directly into your CRM.
Your personal assistent provides you with end of day reports, or any type of reporting you need. LeadGen for LifeScience will change the way you think about lead generation, it’s not just a tool, it's an entire solution.
Campaign Reporting made effortless
Say goodbye to the struggle of delivering up-to-the-minute lead numbers to your leadership during trade shows. Many CMOs within the life sciences sector face the challenge of limited, immediate campaign success insights. At CXECO, we bridge short-term and mid-term campaign performance, offering real-time, comprehensive analysis of your event's impact.
Our digital metrics encompass a wide range, including open rates, click-through rates, Campaign Page traffic, #appointments, and a campaign funnel analysis based on lead flow. This ensures you gain a holistic grasp of your campaign's Lead funnel, from the commencement of your marketing initiative to its final impact on success.
Stack-Up: Elevating Event Engagement & igniting RTF Vials' Success through Strategic Sales Growth Plan!
Clients - Stack up Choices
See how our clients combine their Event Engagement resources with other winning use cases.
Ways to talk with us
Talk to our Industry Expert
Looking to improve your Event Engagement? Book a 45-minute call with your Industry experts who have a successful track record of implementing and growing Event Growth Plans within Global Cooperations like Tecan, Bruker, VWR or Buhler AG. During the call, we’ll share our input on how you can boost Event Engagement Pre- During and After your Everent. In a short Discovery Audit we identify ciritcal shortcomming and provide you with counter meassures to improve your Expeerience going forwad – Don’t wait schedule your complementary consultation today!
Event Engagement Audit!
Event Engagement Audit! Unleash the true potential of event engagement. Engage in a personalized strategy session with our industry experts who will delve into your business intricacies, pinpointing obstacles that hinder your path to event engagement success. From vertical and ICP mapping, target ICP data integrity, design of engagement sequence, to game plan – we’ll collaborate to forge a robust event-enablement strategy in alignment with your GTM plans. This is your moment to catalyze marketing and sales expansion. Secure your Event Engagement Session today and propel your business to unprecedented heights.